{"version":"1.0","provider_name":"Maurizio La Cava: Lean Presentation Design Professional","provider_url":"https:\/\/www.mlcpresentations.com\/it\/","title":"Philip Morris International - Maurizio La Cava: Lean Presentation Design Professional","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"xl7oQ2VwTJ\"><a href=\"https:\/\/www.mlcpresentations.com\/it\/projects\/storytelling-intelligenza-artificiale-sales-pmi\/\">Philip Morris International<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.mlcpresentations.com\/it\/projects\/storytelling-intelligenza-artificiale-sales-pmi\/embed\/#?secret=xl7oQ2VwTJ\" width=\"600\" height=\"338\" title=\"&#8220;Philip Morris International&#8221; &#8212; Maurizio La Cava: Lean Presentation Design Professional\" data-secret=\"xl7oQ2VwTJ\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.mlcpresentations.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.mlcpresentations.com\/wp-content\/uploads\/2025\/10\/CASE-STUDY-Philip-Morris_Cover.webp","thumbnail_width":800,"thumbnail_height":450,"description":"Come il team Sales di PMI ha potenziato il proprio impatto comunicativo grazie a un approccio audience-centrico, alla forza dello storytelling e al supporto dell\u2019IA Domande frequenti Che cosa ha realizzato MLC per il management Sales di Philip Morris International? MLC ha progettato un workshop esperienziale di due giorni che univa analisi del pubblico, storytelling, [&hellip;]"}